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Rub it in Why Don’t Ya! Lotion

4.86 (15 reviews)


Introducing our creamy, light FACE + BODY lotion combo! “Rub it in Why Don’t Ya” (RIIWDY) is safe, effective and long lasting. Particularly great for those with sensitive skin. A longtime favoured blend by clients who want a simple, scent-free lotion that works quickly, absorbs fully and leaves lasting moisture.

  • Multi-functional *use from head to toe!
  • Quickly absorbed
  • Great for all skin types

This lotions is 100%: paraben free, hypoallergenic, noncomedogenic, void of any added fragrances. Finally, we use minimal natural preservation. Rub it all up- we’re confident your skin will be asking for more RIIWDY!

Ingredients: Beeswax (Calgary, AB), Fair Trade Certified Organic, Extra Virgin Coconut Oil, Distilled Water, Cetyl Alcohol,  Euxyl 9010 (preservative), Rosemary Oil, Certified Organic Non-GMO Cold Pressed Canola Oil (High River, AB), Lecithin (Non-GMO source), Cold Pressed Non-GMO Camelina Seed Oil (Saskatoon, SK), Polysorbate 80 (Vacuum Distilled – 1,4 dioxane free), Vegetable Glycerin, Vegetable Hyaluronic Acid, Vitamin E, Xanthan Gum.

Lowen's Natural Skin Care LOWENS.CA #canadiangreenbeauty #naturalskincareewg_verified_mark_720-300x287 Certclean-1-300x300




Net Wt. 330 gram/11 ounce (bottle) OR 85 gram/3 ounce (tube)

Earn up to 70 Points.


Rub it in Why Don’t Ya! Lotion

Rub it in Why Don’t Ya! Lotion was formulated specifically for our daughter, Lowen (i.e., safe for kiddies as well as adults). This blend is all-natural, paraben free, non-toxic, noncomedogenic and does not have any added fragrances or colors.  All this combined with minimal preservation makes “Rub It in Why Don’t Ya!” the cleanest, safest and most effective lotion on the market! (Sure yea, we are aware of our bias)

Our unique formula utilizes locally produced beeswax (Alberta sourced), non-GMO Canola oil (High River, AB sourced), and Camelina oil (Saskatoon, SK). Making “Rub it in Why Don’t Ya” the most LOCAL natural lotion we can find!  We combine the premium, unrefined ingredients listed above with certified fair trade, virgin, coconut oil. Since the news is out about the benefits of virgin coconut oil. This inclusion really compliments the overall aroma.

Straight-up, this lotion is different than anything you’ve ever tried. Expect an excellent overall skin moisturizer (particularly effective for Alberta dry, arid mountain climate… not in igloos BTW) Also, users suffering from a variety of skin conditions like sunburn, eczema, psoriasis, severe dry skin, reported rapid improvement (instant relief and visible repair overnight using this stuff). With that said, we’ll let you be the judge.

Here is a rundown of product specs:

  1. Uniquely scented due to the cold-pressed, unrefined oils used for blending. Sometimes described as having a hint of coconut smell. In any event, the ambient scent dissipates shortly after application.
  2. A little Rub it in Why Don’t Ya! goes a really long way. So, we suggest applying a dime-sized amount to each leg and arm. Two dimes worth to your torso… Yadda, yadda, yadda – you get the gist.  Don’t overdo it, as you will come out of it feeling “greasy.”  For a real life example, if you dispense a full pump, that’s enough to cover both your arm and maybe your face.  Of course this will vary depending on how dry your skin might be, hair coverage, relative humidity, earth’s rotation, the beating of a butterfly’s wings from two weeks ago in Guatemala… but we digress.
  3. Some say it Rub it in Why Don’t Ya goes on a bit “shiny.” We won’t tell this to our lotion, he’s a little sensitive- but PLEASE just give the lotion a couple of minutes to work its magic.  Soon any glossiness will disappear – penetrating, moisturizing and wrapping your skin.
  4. For best effects, do not store Rub it in Why Don’t Ya! in extremes of temperature.  It maintains its best consistency at room temperature.  If stored at below room temperature, it’ll behave like molasses in January.  Just give it a little heat and it will start to flow.
  5. Finally, since we use local, unrefined ingredients, the scent and consistency of the lotion may vary a bit from batch to batch based on the beeswax variety, growing and harvest conditions of the oil seeds, etc. But rest assured that the effects of Rub it in Why Don’t Ya! will not vary.

If you have any more questions, please check out our FAQs or reach out!

Check out our testimonials from our amazing customers here

  • For external use only
  • Net Wt. 330 grams/11 ounces (bottle), or 80 grams/2.7 ounce (tottle) as well as refills for bottles
  • Unscented (any scent is due solely to our ingredients)
  • As always: Cruelty Free (we only test on willing humans)

Additional information

Weight 0.4 kg
Dimensions 7 × 7 × 22 cm

330 g/11.5 oz Bottle, 1 kg/ 2.2 lb Bulk Bottle, 80 g/2.7 oz Tottle, 330 g/11.5 oz Bottle with Pump

15 reviews for Rub it in Why Don’t Ya! Lotion

  1. Kelly Plourde

    Amazing product. I was introduced to it through our company store (our raw products are one of your ingredients). Now we’re obsessed. We can’t say enough about it. I’ve taken photo’s of my 18 month old son’s raw daycare washed hands, by day 2 the rawness is gone! My husband and I love how it feels, we love the natural scent vs fragrances. Thank you for being so open and honest about what to expect from the product – the smell, the feel, it’s perfectly represented. Seriously, we’d love to be the spoke’s persons for this product. I’ve promoted it to so many people, shown the proven results through the pictures, it’s AMAZING. Please don’t discontinue, if you do, I will need to buy a whole crate.

  2. Lindsey (verified owner)

    I love this lotion so much. I had been searching for a good lotion for a really long time so I’m happy I found these guys! I’m on my second bottle already. It helps so much with my psoriasis and it’s great to put on after every shower! Thanks Lowens!

  3. Melissa Nickerson (verified owner)

    This cream is an absolute dream! The consistency, ingredients, smell and most importantly how it makes my skin feel. I have been re-ordering it for a couple years now and just don’t see myself every moving on, as this is perfect.

    • Chad Zelensky

      Thank you for leaving your review Melissa – We’re so encouraged that our humble Rub it in Why Don’t Ya! works so well. Your ongoing support is appreciated!

  4. britney (verified owner)

    I love this lotion SO much! I have eczema that gets pretty bad on my hands (especially this time of year) and I’ve been using this lotion everyday for nearly a month and this is the best that my skin has looked and felt in a very very long time. This product goes on smooth and absorbs quickly (you only need to use a small amount). I will be repurchasing this item!

  5. Natasha (verified owner)

    I’ve been using Lowen’s for over a year now, and I’m so thankful I’ve found such a wonderful company that makes safe products. I love the thickness of this lotion, and it keeps my skin hydrated. A little goes a long way!

  6. Angela (verified owner)

    Hands down the best lotion for dry skin! I love the safe ingredients not only for myself but my 2 daughters. They both suffer from dry skin in the winter and this is the only thing that will sooth and heal it. So nice to also support a local small business!

    • Chad Zelensky

      Hello Angela.

      Thank you so much for taking the time to leave us such a wonderful review. Feedback like yours is a major motivator for us to keep doing what we’re doing!



  7. dentonandsherisse (verified owner)

    This is my third product review for Lowen’s, I love their brand!
    As with other natural products I have searched for and tried, none of them were quite perfect. Lowen’s lotion is the first I found that stopped me in my tracks and I haven’t search for any thing new since!!!! Other lotions claimed they were not greasy but they never did as well as I would have liked. This lotion feels EXACTLY like you are putting on a high end body lotion, it absorbs quickly, doesn’t have a strong smell, and feels luxurious. I have told so many of my friends about it, and it is the only brand I purchase now!

  8. Thomas Poitras (verified owner)

    Just started using this after Chad sent me some samples on my previous order. It is great! It doesn’t clog pores, and even helps with razor burn. I will definitely keep using this lotion going forward.

  9. Kinga Uto (verified owner)

    I love this lotion – it’s rich and creamy but absorbs fully. Also works well for the face!

  10. Varun Mudegowdra Basavaraj (verified owner)

    This EWG masterpiece has been a godsend for my dry hands and legs!

  11. Katy Moore

    Feels so great and absorbs well, and you don’t have to use much at all, unlike many lotions I’ve tried. Would love to see a vegan version of this. :o)

  12. Emily V (verified owner)

    Love the silky feel of the lotion and my super sensitive skin seems to be happy. The smell is a bit off putting, but something I want to get used to since the lotion itself is very good. Thankful I finally found a non-toxic product that my skin doesnt react to.

  13. Hilary Clark (verified owner)

    I love this lotion! I’ve been using it now for about a year and a half. I use it as a whole-body lotion after I shower. It absorbs relatively quickly, and it really helps my dry skin! Definitely recommend!

  14. buttercupcm (verified owner)

    This lotion feels really nice and decadent on my skin. It also gives me a nice “glow” that makes me feel a bit younger. It seems to be right between a lotion that is greasy and shiny but sits on your skin and a lotion that absorbs quickly but looks dull. The scent feels natural to me and I like it on my skin. This is one I will continue to use.

    • Chad (verified owner)

      Thanks for the incredible comments Christine. Rub it in works differently that all other off the shelf lotions, it is meant to ;), so I’m really happy that you get it! Thank you so much, Chad

  15. Carolyn (verified owner)

    This is a family favourite! It goes on so nicely and leave a beautiful sheen which isn’t greasy! Not only does it go on and look nice it works in incredible well. I am someone who reacts to any sort of scent in products so was worried when I smelled the natural scent it but it doesn’t bother me what so ever. Yay! Cant recommend this product enough!

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Questions & Answers

    Hi there! Can RIIWDY be used by breastfeeding mums? For stretch marks etc.
  1. 0 votes
    Q Hi there! Can RIIWDY be used by breastfeeding mums? For stretch marks etc. answer now
    Asked on May 21, 2023 8:52 PM

    Hi Deb.

    You bet, although Make Room is a bit more effective on stretch marks as it has a high concentration of cocoa butter along with the same essential fatty acids that Rub it in has.

    Thank for your question.


  2. Can the hand & body lotion be used on the face?
  3. 0 votes
    Q Can the hand & body lotion be used on the face? answer now
    Asked on March 11, 2023 7:27 AM

    Hi Marni.

    You bet.  I use it on my face every day.


    Hi Marni.

    You bet.  I use it on my face every day.

  4. Can this be used for newborns?
  5. 0 votes
    Q Can this be used for newborns? answer now
    Asked on February 21, 2022 8:23 PM

    Hello Abigail.

    You can certainly use Rub it in Why Don't Ya! with newborns - Our youngest Simone has used it since she came home from hospital 6 years ago.  I'd just apply it sparingly as infant skin is usually in pretty good shape so a little will go a long way.  Thank you for your question and if you wanted more information on its safety, please check out our listing in EWG:

    Thank you,


  6. Is the 80g/2.7oz tottle refillable?
  7. 0 votes
    Q Is the 80g/2.7oz tottle refillable? answer now
    Asked on January 23, 2022 7:22 PM

    Hi Jenn.

    It indeed is refillable but you would have to order the 340 gram bag and use it for multiple fills (I'd refrigerate the excess in-between to prolong the stability)

  8. Which of the varieties comes with a pump?
  9. 0 votes
    Q Which of the varieties comes with a pump? answer now
    Asked on June 5, 2021 10:28 PM

    The Rub it in included in the Bebe box has a pump as well as the 1Kg format.  If you would prefer a pump, please let us know in the order comments and we can make the change for you as well.