Lowen’s Natural Skincare – Why we are EWG Verified

EWG Verified®:

Our company has been built on the foundation that our products are unique, effective and most importantly safe. As part of the Lowen’s commitment to product safety, we have received a new North American designation that speaks to our commitment to product safety. We are thrilled to announce that Lowen’s is now EWG Verified! Plus to top it off Lowen’s is one of only six personal care companies in Canada to achieve this designation – pretty cool right?! But what’s this EWG mean? Let’s break it down for you! EWG stands for the ‘Environmental Working Group’ and is a non-profit, non-partisan organization dedicated to protecting human health and the environment. As its mission to empower people to live healthier lives in a healthier environment, the EWG is built on ground-breaking research to drive consumer choice and civic action. EWG aims to educate and empower consumers to make safe and well informed decisions concerning the products they buy and the companies they support.

EWG Verified® and Skin Deep work together. Skin Deep is an educational tool and online Skin Deep database for consumers which rates ingredients in personal care products by their ingredient hazard score. EWG Verified® goes beyond ingredient labels and takes into consideration additional strict criteria, allowing the best of the best companies to be recognized for their commitment to ingredient safety and transparency. When a product becomes ‘verified’ it is allowed to use the EWG Verified™ mark, a tool to help drive transparency in the cosmetic marketplace. In order to become ‘verified’, we had to provide copious amounts of documentation to confirm we met the strict criteria of the program. As such, our products now proudly display the EWG VERIFIED™ mark next to them in the Skin Deep database, which showcases even more detailed information about our products—bringing full disclosure to you, the consumer, in an easy to read rating system.

The EWG Verified® program goes beyond ingredient labels by taking into account other important criteria and offering the EWG VERIFIED™ mark for those products that meet the highest standards. The criteria includes strict health standards such as:

1. Products cannot contain any ingredients on EWG’s unacceptable list, meaning ingredients with known health, ecotoxicity and/or contamination concerns
2. Products must meet ingredient restrictions on EWG’s restricted list
3. Products must follow standard ingredient naming guidelines and disclose all ingredients on the label
4. Product manufacturers must develop and follow current good manufacturing practices and score a green in EWG’s Skin Deep database based on ingredient hazard scores and data availability

By purchasing a product with the EWG VERIFIED™ mark on it you can trust that the product has passed the most stringent evaluation and earned the highest rating available from EWG. At Lowen’s, we have always expressed the importance of safe cosmetics, and our participation in the EWG Verified® program is just another way to show our ongoing commitment to ingredient safety, health transparency, and your overall well-being.

Does EWG certified mean non-toxic?

EWG Verified® products are held to strict ingredient safety standards and cannot contain ingredients with unsafe hazard scores according to EWG’s Skin Deep database. While "non-toxic" is not a regulated term, EWG Verified® ensures products are formulated without ingredients linked to cancer, ecotoxicity, or other health concerns, making them safer choices for consumers looking for items like our hand and body lotion or Butter Balm.

What are EWG's main concerns?

EWG's primary concerns focus on ingredient safety, including potential links to cancer, hormone disruption, allergies, and ecotoxicity. They emphasize data availability and transparency, encouraging companies to fully disclose all ingredients and avoid substances on their unacceptable and restricted lists to protect human health and the environment. This commitment aligns closely with the values behind products such as our natural diaper balm and Bubble Paste, which prioritize ingredient safety for sensitive users.