Great question! We have been deliberating on this for a really long time.
Part 1: We started using plastic containers to begin with because we got a lot of our initial packaging for free. You see, it was destined for landfill so we “rescued” if from the warehouse and filled our basement with it.
Part 2: We recirculate our own packaging. We get a lot of our packaging back from customers (largely our retailers who also use our products in their services). The packaging we use is quite robust and can cycle through quite a few times before we “downcycle” it.
Part 3: Plastic packaging is quite strong. For the same reasons in Part 2, our packaging ships well and we don’t need to use a lot of extra packaging to pad and protect from breakage (glass), denting (aluminum).
Part 4: Plastic packaging is affordable. We want to keep our products within reach to consumers, and the alternatives are more expensive. Adding to the expense is the shipping weight. Alternatives are heavier and also require more preparation and padding to protect them. This means more packing materials used, larger boxes, and greater shipping expenses. What also concerns us is the carbon footprint incurred in shipping heavier boxes. As well, we are struggling with the energy expenditure of creating plastic vs metal vs glass.
Part 5: We don’t love plastic. We love cradle to cradle concepts and design, meaning products that have a purpose after use rather than being used and then recycled into something less useful than then originally intended (“downcycled”). We just are not here yet and are seeking a different option. We would love to see the industry change and will be the early adopters when something better comes along.
Part 6: What about paperboard containers? This refers to cardboard cosmetic containers. They show promise but the packaging isn’t that robust since it can easily collapse, doesn’t do well with liquids (all of our products start as liquids) and many are composite materials (have plastic in them) and therefore are not recyclable.
Part 7: As you see, we have thought this through. If you have suggestions, hit us up! Shoot an email to email@example.com and we will respond and explore your idea. In the meantime, we hope you have a better understanding of our position and we feel that is it also important to note that we do minimize on packaging. No inserts, no outer boxes, no extra containers. We keep is simple.