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Family Business Bringing Joy And Vitality To Southeast Calgary

Family business bringing Joy and Vitality to Southeast Calgary

Joy and Vitality Centre

When Eugenia Knyazheva was diagnosed with rheumatoid arthritis at just six years old and feeling failed by the medical system, it sent the lives of herself and her family on a whole new trajectory towards holistic healing.

In June, Eugenia opened a new wellness facility – Joy and Vitality Centre – in Quarry Park with her parents and brother.

Eugenia wasn’t the only one in the family to have health struggles — her mother and brother both cancer survivors – the four of them strive for a healthy lifestyle. “I realized we could do something to better help people with many different issues,” she says. Yoga Joy and Vitality Center Calgary

This close-knit Russian family immigrated to Canada in 2004 and previously operated an organic health food store in Okotoks together. Eugenia manages her arthritis with a combination of a strict diet, natural supplements, and acupuncture.

She works at the centre as a certified holistic nutritionist and dietician, and finds joy in helping other people – especially fellow arthritis patients.

Joy and Vitality Centre combines holistic practices from all over the world under one roof, including drumming and Tibetan singing bowl therapies, essential oils, several healing types of yoga, cleanses and supplements for children and adults.

The Salt Cave is one of the particularly unique offerings at the centre. Salt therapy – also known as halotherapy – is a meditative practice where participants sit in a dimly-lit room where the walls are covered with large chunks of salt. The salt is said to improve skin and respiratory conditions. Eugenia says she’s working on an “eczema care package” for Salt Cave patrons, which will include Lowen’s Skincare products. Salt Cave

“We love to support local,” Eugenia says. Many of Joy and Vitality’s suppliers are local businesses like Lowen’s. “Local businesses put their heart and soul into their products.”

As Joy and Vitality Centre grows, Eugenia hopes that her family’s wellness centre can “help everyone find their joy and vitality.”


Lowen’s Natural Skincare is a family-owned and operated business located at the foot of the rocky mountains in Calgary, Alberta, Canada. Our origins are rooted in the creation of affordable safe and effective hypoallergenic skincare products for the whole family. Utilizing locally sourced, certified organic, Non-GMO and fair trade ingredients. Our product line up is exceptionally long-lasting and effective for everyday use as well as for serious skin conditions like severe dry skin, rash, eczema and psoriasis.

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