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Shampoo is Betta! Vegan Hydrating Shampoo (Finalist 2021 Certclean Awards – Hair Wash)

5.0 (7 reviews)


Finally, a gentle, hydrating shampoo! Our 100% natural blend, cleanses and moisturizes simultaneously. Gentle enough for all hair types and ages. 

Plus, it’s also:

  • Vegan
  • Sulfate-free
  • Coconut based

Extremely light- yet incredibly effective. This shampoo helps to replenish using unrefined, cold-pressed, locally-sourced: hemp seed oil. For extra conditioning, we’ve added pro-vitamin B5 (AKA panthenol.)  As well as oat oil. An ingredient known to help with itchy, dry scalp 

Ingredients: Coco-Betaine (and) Sodium Cocoyl Isethionate, Aqua, Carthamus Tinctorius (Safflower) Oleosomes, Sodium Lauryl Sulfoacetate, Sodium Cocoyl Isethionate, Cannabis Sativa (Hemp) Seed Oil, Panthenol, Avena Sativa (Oat) Kernel Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Xanthan Gum, Sodium Chloride, Phenoxyethanol, Ethylhexylglycerin, Mentha Piperita (Peppermint) Oil.

ewg_verified_mark_720-300x287CertClean_Process_CMYK-BlackLowen's Natural Skin Care LOWENS.CA #canadiangreenbeauty #naturalskincare

Net wt. 210 g/7.5 ounces

Earn up to 30 Points.


Shampoo is Betta! Vegan Hydrating Shampoo

Shampoo is Betta! is our fully biodegradable, natural, vegan, sodium laurel sulfate and phthalate-free, coconut-based cleanser. Extremely gentle on hair and skin, while remaining incredibly effective. Cleanses hair and replenishes with active hydrating, unrefined, cold pressed, locally-sourced organic canola oil. For extra conditioning power, we’ve added in pro-vitamin B5 (AKA panthenol) as well as oat oil, providing exceptional activity in preventing itchiness and dryness (which leads to dandruff – especially during winter months).

Indeed, we have created Shampoo is Betta! for all types of hair. Rest assured, extra care was taken to ensure it’s gentle enough for even sensitive skin types.


dish-out enough shampoo to coat hair thoroughly. It should foam up nicely but if it doesn’t. Add a little more ’till it does – if this doesn’t work then you might want to rinse and repeat.

Oh, why the the name “Shampoo is Betta!”?  Truly, we feel that our blend is better. Plus we’re die hard Adam Sandler fans. Remember Billy Madison? When Billy is having a luxurious bubble bath and he is playing with the shampoo and conditioner bottles? No? Just us? Yeah, we’re weird and we’re OK with that!

Finally, keep it all on the same team. Please pair-up with our Conditioner is Betta!

  • For external use only
  • As always: Cruelty Free (we only test on willing humans)
  • Net wt. 210 g/7.5 oz Bottle | 55g/2 oz Bottle
  • pH: 4.5

ewg_verified_mark_720-300x287CertClean_Process_CMYK-BlackLowen's Natural Skin Care LOWENS.CA #canadiangreenbeauty #naturalskincare

Additional information

Weight 0.3 kg
Dimensions 6 × 6 × 18 cm

210 g/7.5 oz Bottle, 55 g/2 oz Bottle, SINGLE USE REFILL BAG 220 g/ 8 oz

7 reviews for Shampoo is Betta! Vegan Hydrating Shampoo (Finalist 2021 Certclean Awards – Hair Wash)

  1. dmlewis03 (verified owner)

    Quite simply, the best shampoo (eco, artisanal, or mass produced) on the market today. This shampoo is thicker than most, which helps to ensure that you only get the desired amount rather, and the scent is absolutely delightful — a mild, but not overpowering, coconut smell (think of a toned-down version of Nexxus). It incorporates into the hair easily, suds up very well, and rinses away thoroughly without any feeling of residue.

    Most of the above, one can get with another shampoo. But, what really sets this product apart is its post-shower presence. Once dry, my hair has none of the astringent effects (feeling of dry, tight scalp, flakes, brittle-feeling hair, etc.) that almost every other shampoo I have used causes. Additionally, this shampoo’s cleanliness stays with me the entire day. My hair and scalp is not greasy by late-afternoon, and I never feel like I need another scrub before heading out for the evening. Combine all this with an EWG certification, and you’ve got the best shampoo available today.

    As an added bonus, the customer service at Lowen’s could hardly be better. Chad is friendly, professional, and responsive, and he will work with you to try to make your experience shopping with Lowen’s enjoyable.

  2. Britney B (verified owner)

    I’ve tried this shampoo for several weeks and I really am happy with this product! I have long hair and I feel like it washed my hair and scalp very nicely. I have very sensitive skin and I had no issues with this product–I really like the way it makes my hair feel!

  3. Jeremy Hightower (verified owner)

    I used this shampoo for the first time today… what a refreshing feeling… also non-toxic!! Thank you Lowen’s for such a clean product!!

  4. Marni Clark (verified owner)

    I love this shampoo, it is so luxurious. I purchased the small travel size as I was not sure about trying ~another~ gentle and good for your skin shampoo. I was pleasantly surprised. I have fine, baby hair so anything will weight it down or do the opposite and make it flyaway. I guess because of the conditioning of this shampoo it makes my hair shiny, feeling so refreshed and clean – and bouncy! As well, my winter scalp itchiness is a total non-issue. I will definitely be buying the full size of this shampoo next order. Thank you for this great shampoo!

  5. Aslija (verified owner)

    Both my husband and I like this shampoo. We’ve only used it a couple of times so far but our hair feels silky smooth, and the fact that it contains great ingredients is a huge plus!

  6. Carolyn Scoville (verified owner)

    I love this shampoo! I am sensitive to scents and this has a very light and pleasant peppermint scent that only lasts until you rinse. It lathers nicely and my hair feels soft all day long. I didn’t know it was good for dandruff, and I’ve been using a dandruff shampoo every other day. So I will quit that one for a few days and see how it goes. I’ll update my review with the results if I can.

  7. L G (verified owner)

    This shampoo is different and awesome. It’s not like the regular shampoo you might be used to. I like that it’s vegan, doesn’t dry my hair, doesn’t irritate my scalp, and feels nice on the scalp.

    I’ve had a rough year: a lot of stress, which led to a lot of hair shedding and inflammation on my scalp which triggered my seborrheic dermatitis. I’ve tried so many products, both what the doctors prescribed to me and a few EWG-rated shampoos, and I would still get some irritation on my scalp or the hair shedding continued at a larger rate. I’m happy that this shampoo has been helping me during my rejuvenating journey of my scalp by helping eliminate dandruff, not irritating the scalp, and my hair does look healthier. It’s going to be a process to get back to how my scalp and hair was before but this has contributed to my good progress overall. Thank you so much for creating this clean shampoo!

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Questions & Answers

    Is it tear-free...can I use it on my kids?
  1. 0 votes
    Q Is it tear-free...can I use it on my kids? answer now
    Asked on May 11, 2020 12:18 PM

    Hi Robyn.

    From experience in using Shampoo is Betta! (or any shampoo for that matter), getting the suds in your eyes isn't a fun experience.  So I wouldn't be comfortable in making a "tear free" claim but to put things in perspective, relative to the J&J No More Tears (which makes me tear), I think it is less irritating.  Not sure if this helps.

    Thanks for your question!


  2. Does this product (and conditioner) work well for curly hair?
  3. 0 votes
    Q Does this product (and conditioner) work well for curly hair? answer now
    Asked on December 8, 2019 5:11 PM

    Hi Chris.

    Thank you for your question.

    Shampoo is Betta! works really well on curly hair.  My wife has curly very curly hair so she was our first test subject.  I basically developed it for her and my girl's needs.  You may be able to get away without using conditioner after use as I and my girls are able to but my wife does use Conditioner is Betta! to tame things a little more.  Depending on how your hair behaves, you can add extra water to Conditioner is Betta! so that the end result is less "heavy" on the conditioning side of things.

    Hope this helps.




  4. Can I use this on color treated hair? I dye my hair red, a very difficult color to keep, and when a product doesn't say it's color-safe, it usually isn't. Is yours?
  5. 0 votes
    Q Can I use this on color treated hair? I dye my hair red, a very difficult color to keep, and when...... Read more answer now
    Asked on December 11, 2018 7:03 PM

    Hi there "Tink"

    Thank you for your question - this one has come up before and the answer isn't black and white unfortunately.  As far as the cleansers go, they are incredibly gentle and non toxic - that, in and of itself, doesn't mean that it won't mess with your color.  

    My advice is if you've had your color professionally done and they guarantee it if you use a defined set of hair care products, I wouldn't recommend it.  That said, we have had heaps of people who have colored hair use both our shampoo and conditioner without incident (and with incredibly clean, smooth, well-cared-for hair).

    I hope my answer helps guide your decision.



  6. Is this shampoo pH balanced?
  7. 0 votes
    Q Is this shampoo pH balanced? answer now
    Asked on January 29, 2018 9:54 PM

    Hello Jennifer.

    Thank you for your question. 

    Before I answer, I need to make some assumptions.  When you say "pH balanced," I'm assuming that balanced means that you are asking whether our shampoo has a pH similar to that of the typical scalp. 

    If we assume that the pH of the scalp has a slightly acidic pH ranging from 4.5-5.5, our Shampoo is Betta has a pH of 4.65 based upon using tap water as the control for calibration (pH =7).  That said, Shampoo is Betta! should not alter the pH of your scalp and this combined with the fact that it is not a leave on product (vs perhaps a detangler that has a pH of 7 or 8 for instance).

    Hope this answers your question.